Data Protection Statement Brand Experience

Responsible body

SEG Hausgeräte GmbH, Carl-Wery-Str. 34, 81739 Munich („We“ in this notification) as the operator of this website http://www.siemens-home.com/brand-experience („Siemens brand-experience“) is the responsible body for the handling of personal data of users of the Siemens brand-experience information services („You“).

We take the protection of your personal data seriously. We have taken technical and organizational steps to ensure that the data protection regulations are observed by ourselves and our service providers.

In accordance with the applicable data protection regulations, we have provided information below on the type, extent and purpose of the collection, processing and use of data obtained in connection with your use of Siemens brand-experience.

Personal data

Personal data is any information that can be used to discover your identity. This type of information can be for example, your name, mailing address, email address, or telephone number. By using cookies, not directly related to your identity, information can be collected, e.g. how you use Siemens brand-experience, can also be personal data. If such information based on a user-assigned identification and thus individualized collected, stored and evaluated. Non-personal data is information that is only aggregated, i.e. grouped into larger, not customizable units, summarized, collected and evaluated.

We also use "cookies” just as many other websites do. Cookies are small text files that are transferred by a Web page server to your hard drive. In this way, we automatically receive certain data such as IP address, browser used, operating system on your computer and your connection to the Internet.

Cookies cannot be used to run programs or deliver viruses to your computer. With the information contained in cookies, we can simplify navigation and facilitate the correct display of our websites.

In any case, the data we collect may not be shared with third parties without your consent.

Of course you can always view our website without cookies. Internet browser are always set up, that they accept cookies. You can disable the use of cookies at any time via your browser settings. Please use the help function of your browser to learn how to change these settings. Please note that certain features of our website may not work if you have disabled the use of cookies.

Data collection and appropriation

You can use the Siemens brand-experience Information Service without disclosing your identity. Details of the information that we gather as standard when you access the Information Service is set out below under Item “Web server log data” and “Usage profiles using pseudonyms”.

If you register for one of our personalized services (e.g. Newsletter) we ask you for your name and other personal information, see item “Newsletter”.

Any personal data made available by you is used and processed by us for the purposes for which you provided us with this data. The information provided via the contact form, for example, is used by us to process your enquiry.

Web server log data

When you access the Siemens brand-experience Information Service, your web browser is technically configured to automatically transmit the following data ("log data") to our web server, which we then capture in log files:

Date of access

  • Time of access
  • URL of the referring website
  • File retrieved
  • Data volume transmitted
  • Browser type and version
  • Operating system
  • IP address
  • Domain name of your internet access provider

This is exclusively information which does not allow you to be identified. This information is necessary for technical purposes in order to correctly deliver the content requested by you and its collection is an unavoidable aspect of using websites. The log data is analyzed purely for statistical purposes in order to improve our website and its underlying technology, and is subsequently deleted.

The log data is stored separately from other data (e.g. the data referred to in Item 5.), which is gathered as part of your use of the Siemens brand-experience Information Service.

Usage profiles using pseudonyms

We use cookies and tracking pixels to gather data regarding your use of the Information Service (and its newsletters) for the purposes of advertising and market research, and in order to tailor the Siemens brand-experience Information Service to its users' needs. The gathering of this usage data and the creation of a usage profile is carried out on an anonymized basis using a cookie ID.

We create and store these usage profiles solely in anonymized form and do not combine them with your name or with any other information such as your email address which may reveal your identity.

We capture usage data and create usage profiles with the help of the Adobe Analytics service from Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland ("Adobe"). Information regarding your use of the Siemens brand-experience Information Service is transferred to servers at Adobe, where it is analyzed and returned to us as cumulative data, which reveals trends in the general use of the website.

You are entitled to object to the gathering of your usage data and to the creation of an anonymised usage profile of this sort (opt-out). You can declare your objection to this on Adobe's opt-out website. For the functioning of the cookies and opt-out options in Adobe Analytics, please see the official documentation supplied by Adobe at the following URL: http://www.adobe.com/en/privacy/opt-out.html.

The processing of data occurs in the United States, a country outside the scope of Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (OJ L. 281 p 31). The information about your use of the Siemens brand-experience website will be transmitted to Google server, analyzed and given as cumulative data back to us, expressing trends in general site usage.

You are entitled to object to the gathering of your usage data and to the creation of an anonymized usage profile of this sort (opt-out). You can declare your objection to this on Google's opt-out website. For the functioning of the cookies and opt-out options in Google Analytics, please see the official documentation supplied by Google at the following URL: https://tools.google.com/dlpage/gaoptout?hl=en

Use of social plug-ins as part of social media

[Facebook]

Siemens brand-experience uses social plug-ins ("plug-ins") from the social network Facebook.com, which is operated by Facebook Inc., Palo Alto, CA, USA ("Facebook"). The plug-ins are identified with the Facebook logo or the suffix "Facebook", "like", or "share".

If you visit a page on our website that contains such plug-ins, they are initially disabled. The plug-ins are not enabled until you click the button that is provided. By enabling the plug-ins, you establish the connection to Facebook and declare your consent to the transmission of data to Facebook. If you are logged into Facebook, Facebook can associate the visit with your Facebook account. If you press the respective button, the corresponding information is transmitted directly to Facebook by your browser and stored there.

For information about the scope and purpose of data collection, the further processing and use of the data by Facebook, your rights and the settings you can configure to protect your privacy, please refer to the Facebook Data Protection Notice.

If you do not want Facebook to collect data about you via our website, you have to log out of Facebook before visiting our site.

[Twitter]

Siemens brand-experience uses social plug-ins ("plug-ins") of the social network Twitter, which is operated by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA ("Twitter"). The plug-ins are identified with a Twitter logo or the suffix "tweet".

If you visit a page on our website that contains such plug-ins, they are initially disabled. The plug-ins are not enabled until you click the button that is provided. By enabling the plug-ins, you establish the connection to Twitter and give your consent to the transmission of data to Twitter. If you are logged into Twitter, Twitter can associate the visit with your Twitter account. If you press the respective button, the corresponding information is transmitted directly to Twitter by your browser and stored there.

For information about the scope and purpose of data collection, the further processing and use of the data by Twitter, your rights and the settings you can configure to protect your privacy, please refer to the Twitter Data Protection Notice.

[YouTube]

BSH Group uses the YouTube video platform operated by YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066 USA. YouTube is a platform that enables playback of audio and video files.

When you load a page on our website, the integrated YouTube player establishes a connection to YouTube in order to ensure the technical transmission of the video or audio file. When the connection to YouTube is established, data is transferred to YouTube.

For information about the scope and purpose of data collection, the further processing and use of the data by YouTube and your rights and the settings you can configure to protect your privacy, please refer to the YouTube Data Protection Notice.

Forwarding of data to external third parties

We work with a range of different service providers to deliver the Siemens brand-experience Information Service. Provided that we have bound these services providers to act under our strict instructions when processing data, as commissioned data processors in accordance with local Data Protection Acts, your consent is not necessary for these external parties to process your data.

If, in other cases, the data protection provisions require us to obtain your consent in order to furnish service providers with personal data relating to users of the Siemens brand-experience Information Service, we will inform you separately and will not pass on your data without your prior consent.

Newsletter

When signing up for subscription of our newsletter, the data you provide will be used exclusively for this purpose.

For an effective registration we require your name and a valid e-mail address. To verify that an application is made by the real owner of an e-mail address; we use the "double-opt-in" method. For this purpose, we record the order of the newsletter, the sending of a confirmation e-mail and the receipt of the hereby requested answer. The data will be used exclusively for sending newsletters and not shared with third parties.

The consent to the processing of your personal data and the subsequent use for the dispatch of newsletters can be revoked at any time. In each newsletter you will find an appropriate link. You can also unsubscribe directly on Siemens brand-experience at any time or tell us your request via the contact corresponding options specified at the end of this document.

Contact form

On contacting us by e-mail or contact form, the details you provide will be stored and used for the purpose of processing your request and for possible follow-up questions.

Data of minors

Minors should not transmit personal data to us without consent of their parents or guardians.

Links to other websites

The Information Service contains links to other websites. We have no influence on the compliance or non-compliance of the operators of these sites with the data protection provisions.

Right to information and to the correction, deletion and blocking of data

Please address any questions on data protection or applications for the correction, blocking or deletion of your personal data directly to the contact persons specified in the site's legal notice.

Changes to this data protection notification

This data protection notice will be amended, if necessary, in order to communicate any changes to our services that are of relevance to data protection, e.g. where new services are introduced or in order to meet current legal requirements.

Contact

If you have any questions about data protection, please send us an e-mail using following e-mail address:
Mr. Thomas Barth
Chief Data Privacy Officer Siemens Home
Chief Information Security Officer Siemens Home
Data Protection and Information Security
BSH Hausgeräte GmbH
Postfach 830101
D-81701 Munich
E-mail: BSH-Dataprotection-InformationSecurity@bshg.com

Above Data Privacy Statement is valid as of: February 19, 2015